Paid search

Empowering paid search marketing teams to manage and optimise their AdWords accounts in an effortless and efficient way

Get extra help from the biggest specialist Network

Access our global network of digital marketing experts who can improve your campaign wherever it is in the world. All tested and trained, our digital experts provide you with the ability to scale up or down your Paid search team on demand and on short notice.


Monitoring & alerting

Know when your actions are needed

Identify campaign and account performance issues in real time enabling you and your team to react quickly and limit any damage to your performance. The automatic monitoring covers your most important metrics and KPIs, freeing up your time to focus on strategic and optimisation tasks.

Get in touch with us now for more details or to book your demo
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Industry insight & audits


Know more about your business

Diagnose and benchmark your activities against your industry and your competitors. Serpico presents a comprehensive overview of the metrics affecting your bottom line, providing you with a clear score and improvement areas, eliminating the guesswork from your paid search activity.

Use our Paid Search audit to draw invaluable insight around your account structure and settings, copy and ads, budgets and bids, audiences and behaviours, traffic and landing pages - and where they may be falling short.


Know what you should be doing next

Customisable alerts
Define your own thresholds for alerts on key performance indicators and metrics
Ongoing auditing
Track your account and campaign improvements with scheduled in-depth audits
Machine-learned suggested improvements
Prescriptive analytics suite that provides real-time priority and impact order.
Specialised workflow
Coordinate and see the bigger picture of every single piece of Paid Search work to be executed though Serpico
Effortless briefing templates
Intuitive wizard based briefing for any piece of Paid Search work to be executed
Expert Paid Search customer support
Paid Search experts to count on though your Serpico usage
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You'll be in great company