Tailored solutions for Search Ads 360

Search Ads 360 (SA360) is the platform that unifies your search campaigns into one place, with the ability to respond in real time and help you better make business decisions. We’re here to help you use unlock the potential of SA360 and enhance your PPC and Shopping campaigns. From initial setup with a bespoke reporting framework through to full management, Serpico offer the flexibility to help you make the most of this incredible technology.


Your tech your way


Self Serve Tech

If you’re familiar with all the benefits of Search Ads 360 and just want to take advantage of the platform, you can. We can grant you full access to the platform allowing you to setup and manage campaigns however you see fit, taking advantage of what Search Ads 360 has to offer.


Initial Setup

If you want to manage activity yourselves but need a hand getting things set up, our dedicated implementation team are experts in getting things up and running, so we can take away the headaches and get you started in no time.

Our dedicated team will cover off a wide range of on-boarding steps from account integration to custom conversion metrics, ensuring that optimal settings are in place from the start.


SA360 Manual Audits & PPC Health Checks

If you have your campaigns up and running but not sure if you’re making the most of the tech, our dedicated team can conduct comprehensive reviews of your activity from top down, to see if there’s any room to improve set up and if there are features you could be taking advantage of.

Our reviews are conducted on-demand and check everything from product adoption to how optimal your settings are. Link up to our PPC auditing tools and receive detailed reports every week on the health of the account. Comprehensive reviews cover 15 categories across all key ad-components and flag up if and where improvements can be made.



Whether you require bespoke training sessions for your entire marketing team or ad hoc advice on how to get the most out of the platform, our training team have it covered.

We can come to your office or host within our headquarters to cater for your needs.



Our measurement framework is used by our clients to develop their reporting needs:
  • Executive dashboards developed & maintained by data visualisation specialists
  • Automated reporting, customised to business needs
  • Alerts & notifications: manage to exceptions, instances were issues are identified so they can be addressed straight away


In-housing solutions

We offer the services, support and guidance you need to transition from fully agency-managed to 100% in-house. We'll guide you through the tech and account setup, the planning and documentation, and the training you'll need to launch with supercharged campaigns.