Tools. Expertise. Scale.

Serpico, a Google Marketing Platform partner, gives your business the tools and expertise to execute digital marketing globally

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Business-changing results

Maximise your marketing across channels through Google’s integrated marketing platform. From finding the most effective way to target your consumer and engage them with your content, to enhancing your programmatic buying and bidding, the Google Marketing Platform has the tool for you.

As a Go to Market partner, we have been carefully vetted and meet Google’s rigorous qualification standards. We are a trusted business partner and extension of the Google team. We are certified to provide the implementation, training, and support needed to be successful with the Google Marketing platform.

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Maximum PPC performance


Search Ads 360 is the platform that unifies your search campaigns into one place, with the ability to respond in real time and help you better make business decisions.

  • Unified Insights and Reporting
  • Automated Campaign Management
  • Smart Bidding
  • Audience Insights and Activation
  • Mobile Measurement and Optimisation
  • Seamless Integrations

Data-driven, biddable media


Display & Video 360 is the end-to-end campaign management for enterprises. It’s the demand-side buying platform made simple, with the ability to collaborate across teams, and reach the right audience.

  • Campaign Management
  • Data-Driven Creative
  • Advanced Audience Management
  • Holistic Measurement
  • Integration

Business insight at your fingertips


Google Analytics 360 is the advanced analytics platform that allows you to see the bigger picture, with unsampled data and an array of tools at your disposal to track and analyse website traffic.

  • Analytics Intelligence
  • A variety of reporting tools
  • Data Analysis & Visualisation
  • Data Collection & Management
  • Data Activation
  • Integration

Test, learn, drive results


Optimize 360 is the perfect platform for A/B testing at scale. In order to understand your customers and engage them with your content as effectively as possible, Optimize gives you access to more options in testing.

  • Multivariate Tests
  • Visual Editor
  • Customisation
  • Reporting
  • Objective Types

Visualise your data to storytell the best way possible


Data Studio is a visualisation platform empowering you with the tools to do the data storytelling exactly the way you want to.

  • Data connecting
  • Powerful visualisations
  • Easy to use from the outset
  • Share and collaborate

The seamless marketing management tool


Unify your marketing in Campaign Manager. Have all of your ads under one platform, add tags or tracking through Campaign Manager to optimize and measure your campaigns effectively.

  • Unified reporting in one place
  • Effective measurement tools
  • Creative storage and organisation
  • Studio integration

Find your data solution in a myriad of ways with Cloud


Google Cloud Platform is a set of services that includes computing, data warehousing, data analytics, machine learning and scientific research tools.

  • Cloud Computing
  • File Storage
  • Big Data
  • Artificial Intelligence

Outstanding data-driven creative


Creative helps connect your campaign to the consumer, and make it memorable. The team gets your campaign to reach new levels and achieve the desired impact upon your customers.

  • Increased customer engagement
  • Faster creative turnaround
  • Rich media asset support
  • End to end dynamic creative management