Case Study : Zeel

Boosting new customer bookings for Zeel through landing page multivariate testing

How taking an iterative approach allowed us to optimise Zeel's landing page messaging and drive 26% more new customer bookings


The challenge
In-home massage specialist Zeel needed to find out what the optimal landing page messaging was for above the fold, in order to effectively communicate its service and drive sales.

The approach
We used Google Optimize to create a multivariate test comparing three possible subtitles and three possible calls-to-action, in order to identify the best-performing combination for new customer massage bookings.

The results
This approach has resulted in a 26% increase in new customer bookings for Zeel, showing the importance of continually testing and optimising.

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