Case Study : Neyber

Increasing brand and industry awareness through a joined-up approach
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How we increased Neyber's reach and delivered 47% more impressions by joining up PPC and programmatic activity

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The challenge
Financial wellbeing provider Neyber wanted to increase its reach and brand awareness, by achieving more impressions and clicks-to-site within its available budget.

The approach
Our in-house programmatic and PPC teams merged their channel-specific specialisms to form a cross-channel approach to drive awareness.

The PPC team conducted extensive keyword research, while the programmatic team implemented DV360's 'Minimise CPA' automated bidding capabilities.

The results
Brand PPC impressions increased by 47% off the back of programmatic activity. Programmatic upper-funnel activity also helped surface non-brand terms which had previously not been seen through PPC.


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