IWG had 100+ accounts covering their global operations across several search engines, and wanted to manage this large volume of activity more effectively and improve consistency.
Global tags provided consistency of measurement. Key global regions where performance and approaches were similar were split into advertisers, and respective accounts uploaded to the platform. Several bid strategies were developed, and budget pacing reports helped manage the 100+ separate market budgets.
IWG's paid search team were able to automate key aspects of their day-to-day account management, resulting in better consistency of delivery, improved accuracy and more time for value-added activity.