Case Study : Interflora

Boosting sales through keyword bidding portfolios
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How adding 600,000 longtail keywords and smart use of SA360 bidding strategies increased sales volume for Interflora

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The challenge
In an increasingly competitive market, flower delivery network Interflora needed to get smarter with its bid strategies, in order to stay ahead of the curve and boost sales.

The approach
Keyword portfolios were created to increase traffic volume. Whilst individual keywords had low traffic, the team aggregated the data for 600,000 longtail keywords and used it alongside SA360 bidding strategies in order to drive sales.

The results
As a result of this strategy, Interflora saw a 39% increase in conversions, whilst cost-per-action remained consistent.


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