Case Study : Interflora

Using machine learning forecasting to drive sales

How using Search Ads 360's forecasting tool quickly identified opportunities for driving order growth


The challenge
Having established a successful automated bidding strategy, we wanted to identify ways to drive even more efficiency for Interflora.

The approach
Our team used forecasting tools available within Search Ads 360 to identify opportunities for increasing or decreasing the target cost-per-action (CPA) in order to drive efficiency and sales.

The results
Using this strategy to guide our CPA targets drove an order increase of 7%, whilst CPA was decreased by 13%

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