Case Study : Hiscox

Working smarter for Hiscox by automating key optimisation processes
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Implementing budget bid strategies to speed up processes and add more value

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The challenge
Our team wanted to reduce the amount of time taken to manually optimise generic keywords, in order to free up more time for wider account development for insurance provider Hiscox.

The approach
The team used budget bid strategies to control generic keyword performance. These utilise a target budget and cost-per-action, with the aim to maximise volume within budget at your target CPA.

The result is an automation of not only budget/run rate management, but also performance optimisation.

The results
Automating budget and bid management saved our Hiscox team five hours a week, allowing them to dedicate a further 20 hours a month to analysis, insight and account development.


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