Case Study : Easy Offices

Driving performance through landing page optimisation

Improving landing page layout and user experience to boost conversions by 13% for serviced office provider Easy Offices


The challenge
In an increasingly competitive space, Easy Offices wanted to boost the volume of enquiries for their serviced office services, by improving the user experience on their office listing and city landing pages.

The approach
We used Google Optimize to create a variant of the listing and city pages, moving the map to the right-hand side. They then ran A/B tests targeted to PPC traffic across multiple markets to see if this increased conversion.

The results
The test was an overwhelming success - with form fill conversions on these pages increasing by 13%.

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